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PrimeTime Women: 50 is Not What It Used To Be
By Marti Barletta Women 50+ in age constitute a market force to be reckoned with.I refer to them as "PrimeTime Women" for a couple of reasons. Firstly they are in their prime. This is the healthiest, wealthiest, most influential generation of women in history and terms like mature (overripe), middle-aged (frumpy) and senior (out to pasture) fail to convey their vitality and potential. Why are they so powerful? Read the full story ...
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